Knaek was having trouble connecting to students online. They asked us, Blinds Creative, to create a 3-part social media campaign helping them to gain new downloads.
Relatable student archetypes.
By using humor and relatability, showing how Knaek fits in the lives of various student archetypes.
3 vertical ad videos for TikTok and Instagram.
Concepting: Denzel Balois & Jochem van Velzen
Creative Director/Producer: Denzel Balois
DoP: Guiseppe Zagami (Pepeditss)
Edit: Denzel Balois
Blinds Creative Production
