De Vegetarische Slager (The Extinct Butcher) [Spec]

De Vegetarian Butcher, together with WWF and TU Delft introduces a little taste of extinction, literally. A unique experience and an urgent message to all meat and non-meat lovers.

A taste of extinction.

Insight

150 species are lost each day. Humanity faces the biggest problem in history, extinction.

Idea

Meat lovers compare vegan alternatives to the real thing, but what if we cannot experience the real thing anymore? It's vegan meat, but not totally guilt-free.
Sabelschnitzel (inspired by the sabretooth), Cordodo Bleu (inspired by the dodo, and Stegosteack (inspired by the stegosaurus).

Execution

An offline activation where people can experience vegan interpretations of extinct animal meat. For example at experiential places, like Doloris Maze, theme parks, or festivals.

Message

The whole species got extinct for the making of this meat. Let's not do this again.